Being fans of rock and roll, it was inevitable that Proudrace took inspiration from their favourite rock legends. From AXL Rose to Kurt Cobain to Sid Vicious. Fascinated with their fashion statements, Proudrace was inspired to create pieces that will translate into the label’s distinct aesthetic. It is also a homage to the women in these rockstars’ lives, their cool vide and iconic status that admirers often try to emulate. A colour palette composed of nudes and greys, Proudrace aimed to produce this cohesive and contemporary collection for Autumn/Winter 2011.

View Proudrace Autumn/Winter 2011 video here – http://vimeo.com/22727482

Proudrace A/W11 Collection ‘Heartcore’ is now available in Blackmarket No.2, #02-10 Orchard Central.